Privacy Policy

Privacy Policy

Your privacy matters to us.
This Privacy Policy describes how Adelier UP SRL (referred to as “we,” “our,” or “Fine Thee”) collects, uses, and protects your personal information when you visit or make a purchase from our website, www.finethee.com, operated via the Shopify platform.

Adelier UP SRL is a company registered in Romania, with headquarters at Str. Presei 1, Ap. 16, Bucharest, Sector 1, and is the data controller for your personal information.

Contents

  1. What personal data we collect
  2. Why we collect your data (legal basis & purpose)
  3. How long we keep your data
  4. Sharing your data
  5. International transfers
  6. Your rights under GDPR
  7. Data of minors
  8. Changes to this policy
  9. Contact us

1. What personal data we collect

A. If you place an order or create an account

We may collect and process the following personal data:

  • First and last name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order and payment details (via Shopify and secure payment gateways)
  • Notes or measurements you provide for custom orders
  • Purchase history and preferences
  • Account login details, if you create an account

If you sign up using Facebook or Google, we will also access:

  • Public profile information (name, email)

B. If you visit the site or contact us

We collect:

  • Data you submit through contact forms (name, email, message)
  • Information gathered automatically through cookies or Shopify analytics, including:
    • IP address
    • Browser type and version
    • Operating system
    • Language preference
    • Referring URLs
    • Pages visited and interaction behavior (clicks, scrolls, time on page)

2. Why we collect your data

We use your data to:

  • Fulfill and deliver your orders (contractual obligation)
  • Send order confirmations, tracking information, and customer updates
  • Respond to your messages or custom requests (legitimate interest)
  • Improve our services and user experience (legitimate interest)
  • Send promotional emails if you opt in to our newsletter (consent)
  • Detect fraud and ensure security of transactions (legal obligation and legitimate interest)

3. How long we keep your data

We retain your personal data:

  • For as long as necessary to fulfill your order and provide support
  • For up to 5 years after your last purchase for legal and tax purposes
  • For marketing purposes, until you unsubscribe or withdraw your consent

If you begin an order but do not complete checkout, we may store your email address temporarily to send a reminder. You can opt out at any time.

4. Sharing your data

We share your data only with trusted service providers who help us run our business. These include:

  • Shopify (our e-commerce platform)
  • Payment processors (Shopify Payments, PayPal, Stripe, etc.)
  • Courier services (UPS, Fan Courier, etc.)
  • Email marketing platforms (Mailchimp or Shopify Email)
  • Analytics and advertising partners (Google Analytics, Meta Ads, etc.)

These parties only process your data as instructed by us and under strict data protection agreements.

We never sell your data to third parties.

5. International data transfers

Our shop is hosted on Shopify, a company based in Canada and operating globally. When you use our site, your data may be transferred to or processed outside the European Economic Area (EEA).
Shopify is certified under frameworks such as EU-US Data Privacy Framework, which provides appropriate safeguards for such transfers.

6. Your rights under GDPR

As an EU resident, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Object to or restrict certain processing activities
  • Withdraw consent for marketing communications
  • Request transfer of your data to another provider
  • File a complaint with the Romanian National Supervisory Authority for Personal Data Processing

To exercise your rights, contact us at info@finethee.com. We respond within 30 days.

7. Children’s privacy

Our website is not intended for or addressed to persons under the age of 16.
We do not knowingly collect personal data from minors. If you believe we have done so inadvertently, please contact us so we can delete the information.

8. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our services or in applicable laws.
The latest version will always be available on this page, with the revision date at the top.

9. Contact us

For questions or requests related to your personal data, you can contact us at:

Adelier UP SRL
Email: info@finethee.com
Str. Presei 1, Ap. 16, Sector 1, Bucharest, Romania